Unit 46 CTM Sully Gould

Thursday, 18 September 2014

FINAL HEY BROTHER

Improvements:

From my first clip I have made full use of the green screen with tight edits in place of a stills image. Incorporated a lip sync sequence at the beginning. It was much more tighter cut so that the pace of the clip was improves. I revisited the rushes and utilised raw material we filmed. As a result the music video shows a good balance of performance and narrative and makes more sense.

As I said I revisited the rushes and utilised some of the original film, which works because it helps explain the narrative a better pace which is key for a slow song. Also I changed the green screen from a picture to a piece of film which continues the story but because I have the singer on the screen as well and it works we with a slow song.

Friday, 13 June 2014

Music Video sequence

Music Genre Mindmap P1(a)

Treatment P1(a)

Hey Brother

It will be an fictional story.

It is aimed at people who are interested in Avicii's music. The gender male or female and the age would range between 12 and late teens.

The medium of the film is the use of a video on compact disc card in 1080p full HD.

The running time: 04 minutes 24 seconds.

Title: Hey Brother

The music video is about two brothers who lost their parents in a car crash and have looked after each other ever since. This shows them growing up together and supporting each other, particularly the older brother looking out for the young brother. You can see the young brother evolve through the music video as there is a subtle change in his appearance as he gets older.

The purpose of the music video is to tell the audience what the music means and give the viewer an understanding of the music. It is also there to entrain by showing off the talents of the music and the actors.

Actors - Luca Venturelli - The singer; Mikhail Shelesnov - older brother; Alexander Shelesnov - younger brother (16); Zack Sapegin - younger brother (10)

The rating of this music video is a : PG

When - The music video was set in 2007 and it looking back at what it was like for them at this time where they just lost their parents in a car crash. It follows them through their life experiences to 2009.

During the filming process we managed to keep the conventions of the genre going by the use of the storyboard. The storyboard allowed us to keep on track with are original ideas but also change them slightly for the better.

Incidental music is often "background" music, and adds atmosphere to the action

ambient sound - Here the sound is more important than notes. It is generally identifiable as being broadly atmospheric and environmental in nature.

Voiceover - When a voice, often that of a character in the film, is heard while we see an image of a space and time in which that character is not actually speaking

Music Video P1(b)

I found that this was inspiring and different because the video addressed what is happening in South Africa by making it clear to the audience and what is happing in a short musical story. With the editing it was all set in a fast pace which made the music video more exciting. There was a good shot various as in a scene they used two cameras to give the effect of jolting.

I found that that music video was quiet boring because of the fact that there is a lot of repartition, which after a while can make it quiet dull. The editing was done to show different sectors of what the song was about - what I mean by this is, is the fact that some of it was music playing with lyrics on the screen, the next scene could be of the people dancing then the one after could be the dancers talking about what happened and dim down the music.

Music Video Analysis 1+2 P1(c)

(Semiotics/Media Codes) P1(d)

Semiotics

Semiotics is the study of the meaning-making. This includes the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification and communication.

Denotation

Denotation is a translation of a sign to its meaning, more exactly, to its literal meaning. Denotation is sometimes contracted to connotation, which translates a sign to meanings associated with it.

The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love - this is what the rose represents.

Connotation

Connotation is the meaning that refers to the associations meaning of that word.

The connotation is a symbol of love and affection.