FINAL HEY BROTHER

Improvements:

From my first clip I have made full use of the green screen with tight edits in place of a stills image. Incorporated a lip sync sequence at the beginning. It was much more tighter cut so that the pace of the clip was improves. I revisited the rushes and utilised raw material we filmed. As a result the music video shows a good balance of performance and narrative and makes more sense.  

As I said I revisited the rushes and utilised some of the original film, which works because it helps explain the narrative a better pace which is key for a slow song. Also I changed the green screen from a picture to a piece of film which continues the story but because I have the singer on the screen as well and it works we with a slow song.  

Music Video sequence

Music Genre Mindmap P1(a)

Treatment P1(a)

Hey Brother

It will be an fictional story.

It is aimed at people who are interested in Avicii's music. The gender male or female and the age would range between 12 and late teens.

The medium of the film is the use of a video on compact disc card in 1080p full HD.

The running time: 04 minutes 24 seconds.

Title: Hey Brother

The music video is about two brothers who lost their parents in a car crash and have looked after each other ever since. This shows them growing up together and supporting each other, particularly the older brother looking out for the young brother. You can see the young brother evolve through the music video as there is a subtle change in his appearance as he gets older.

The purpose of the music video is to tell the audience what the music means and give the viewer an understanding of the music. It is also there to entrain by showing off the talents of the music and the actors.

Actors - Luca Venturelli - The singer; Mikhail Shelesnov - older brother; Alexander Shelesnov - younger brother (16);  Zack Sapegin - younger brother (10)

The rating of this music video is a : PG

When - The music video was set in 2007 and it looking back at what it was like for them at this time where they just lost their parents in a car crash. It follows them through their life experiences to 2009.

During the filming process we managed to keep the conventions of the genre going by the use of the storyboard. The storyboard allowed us to keep on track with are original ideas but also change them slightly for the better.

Incidental music is often "background" music, and adds atmosphere to the action

ambient sound - Here the sound is more important than notes. It is generally identifiable as being broadly atmospheric and environmental in nature.

Voiceover - When a voice, often that of a character in the film, is heard while we see an image of a space and time in which that character is not actually speaking

Music Video P1(b)

I found that this was inspiring and different because the video addressed what is happening in South Africa by making it clear to the audience and what is happing in a short musical story. With the editing it was all set in a fast pace which made the music video more exciting. There was a good shot various as in a scene they used two cameras to give the effect of jolting.




I found that that music video was quiet boring because of the fact that there is a lot of repartition, which after a while can make it quiet dull. The editing was done to show different sectors of what the song was about - what I mean by this is, is the fact that some of it was music playing with lyrics on the screen, the next scene could be of the people dancing then the one after could be the dancers talking about what happened and dim down the music.

Music Video Analysis 1+2 P1(c)

(Semiotics/Media Codes) P1(d)

Semiotics

Semiotics is the study of the meaning-making. This includes the study of signs and sign processes, indication, designation, likeness, analogy, metaphor, symbolism, signification and communication.

Denotation

Denotation is a translation of a sign to its meaning, more exactly, to its literal meaning. Denotation is sometimes contracted to connotation, which translates a sign to meanings associated with it.



The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love - this is what the rose represents.









Connotation

Connotation is the meaning that refers to the associations meaning of that word.              

The connotation is a symbol of love and affection. 

Black - shoe, camera

Blue - shirt

Red - book

Green - Christmas tree, apple


White - paper, snow, snowman, chocolate, laptop

Symbolic codes 

slogan


The nike slogan is an logo that is seen all around the world. The logo can also be seen as a tick sign.















Written codes

new words - Written codes are the use of words in a logo.


















technical codes

camera angles - technical codes are the use of different camera angles.

3 music videos P2(a)

DHS MV Pitch P2(a)

This is me in my group explaining who with be in the music video and also explaining what is happening in the music video and where the music is happening as well.

Hey Brother - Slide presentation P2(a)

Script P2(b)

Storyboard P2(c)

There will be a various amount of shots, throughout the production, with there being over shoulder, close up, medium and low angle shots.

On the 13/14th of March were the filming days.

13th March: The day went well with the shots that were needed to be done for the first 2 minutes of the film were done We had the use of the green screen which went well as it was indoors and just our group. We were indoors so their was no problems with the weather. Everyone knew what they were doing so the evening session went smoothly. We also managed to complete the filming required in the sports hall, of the basketball scenes, including capturing the ball going through the hoop. When we saw the shot back on the camera, we knew it would be easy enough to edit.

14th March: It was a good day as we went out side to do a couple of shots and the weather stayed fair for the shots that were needed. Completed various shots inside the boarding house in rooms so that went smoothly enough as well. With the outdoor scenes props were used, such as a bike and ruck sacks. It was cold to do the shots but as everyone knew what they have to do it didn't take that long to complete. We reviewed the pictures and were happy that we had enough clips.    

Production schedule and Shotlist P2(d)

10/1/14: Started project with my individual research in to music video analysis.
17/1/14: We chose Hey Brother because it was new and popular music at the time of creating the music video. It had a good storyline that is easy to follow and to be put in to a music video. This story line helped up us use the surroundings of the school for all the scenes and our team as the actors and camera men. We also chose this as we knew we had the time in and out of class hours to do the filming in the school grounds without seeking further permission.
24/1/14: Start of Hey Brother slide show presentation.
5/2/14: Presented Hey Brother slide show to class.
13/2/14: Storyboard created.
17/2/14: This was the launch date of the filming.

Scene	Shot	Int/Ext	Day/Night	Description of shot	Locations
1	1a	Ext	Day	Medium shot of the singer	Main Entrance
1	2a	Ext	Day	Cut in shot of the iPod	Main Entrance
1	3a	Ext	Day	Big close up shot on face of singer	Main Entrance
2	1b	Ext	Day	Medium long shot of the younger brother getting on the bike	Private Road
2	2b	Ext	Day	Pan shot of the movement of the bike	Private Road
2	3b	Ext	Day	Medium long shot of the older brother holding the bike to balance it	Private Road
2	4b	Ext	Day	Low angle shot of from the front wheel to younger brother’s face	Private Road
2	5b	Ext	Day	Zoom in and track shot of the rolling front wheel	Private Road
2	6b	Ext	Day	Zoom out and track shot of the two bikes	Private Road
2	7b	Ext	Day	Crane shot of two bikes are riding	Private Road
2	8b	Ext	Day	Long shot of younger brother on older brother’s shoulder and walk away	Private Road
3	1c	Ext	Day	Following shot of two brother are hiking	On the hill
3	2c	Ext	Day	Medium long shot of the action of younger brother fells down	On the hill
3	3c	Ext	Day	Canted angle shot of the view of when younger brother felling down	On the hill
3	4c	Ext	Day	Cut in shot and low angle shot of the older brother’s hand	On the hill
3	5c	Ext	Day	High angle shot and medium close up of the young brother	On the hill
3	6c	Ext	Day	Medium shot of two brother	On the hill
4	1d	Int	Day	Establishing shot of the whole room	Bedroom
4	2d	Int	Day	Cut in shot of the alarm	Bedroom
4	3d	Int	Day	Medium close up shot of older brother is doing younger brother’s button	Bedroom
4	4d	Int	Day	Cut in shot of the action of doing button	Bedroom
4	5d	Int	Day	Arc shot of the two brothers	Bedroom
4	6d	Int	Day	medium close up shot of older brother is doing the tie for younger brother	Bedroom
4	7d	Int	Day	Cut in shot of the action of doing tie	Bedroom
4	8d	Int	Day	Arc shot of the two brothers	Bedroom
5	1e	Int	Day	Extremely close up of younger brother’s face	Sports hall
5	2e	Int	Day	Dolly shot of the younger brother	Sports hall
5	3e	Int	Day	Long shot of the basketball and the brothers	Sports hall
5	4e	Int	Day	Cut in shot of the ball goes into basket	Sports hall
6	1f	Int	Day	Wide shot of the singer is singer with two brothers behind	Room
6	2f	Int	Day	Extremely close up shot of the birthday cake	Room
6	3f	Int	Day	Close up shot of two brother	Room
6	4f	Int	Day	Medium close up shot of younger brother pray	Room
6	5f	Int	Day	High angle shot of younger brother blow the candle	Room
7	1g	Int	Day	Close up shot of the singer	Studio
7	2g	Int	Day	Shots of the singer	Studio
8	1h	Ext	Day&Night	Long time shot of the sky	Outside

During my process of filming we have to undergo tasks which allowed us to gain the knowledge of what we were planning to do. We would do this by the creation of a production schedule, it meant that we knew where we had to be and at what times. We also used a storyboard as a tool to keep on track and making sure that we covered all the scenes required.

The contingency plan for any of the problems was to change or alter the location around the school as there could be a lot of rooms which we could have filmed in at the time. Also as part of the contingency plan, if an of the actors can not be available at curtain times where we have the use of the equipment we will use the others actors and shot different senses so that we are wasting no time and this would be easy to do because a lot of the senses are done in one location.  

Recce Sheet P2(e)

Location shots In the screenshot above it shows the location shot were we toke the scene of the younger brother getting dressed by the older brother. Other room similar was used to create different scenes in the same building, like when the older brother is teaching the younger brother.   This screenshot above shows where the younger brother learn how to play sports from his older bother.

Risk Assessment P2(f)

Company Name: Sully G Productions

Production Title: Hey Brother

Production Date: 10/02/14

Producer Name: Dai O’kora

Director Name: Hao Kai

Date of Risk Assessment: 9/02/14

Risk Assessment conducted by: Sully Gould

Hazard	Persons  who may be harmed	Property which may be damaged	Risk controls already in place	Risk Assessment LOW, MODERATE, HIGH, EXTREME	Further action required to control risk ***
T.V on wall	Actors and crew	Location -   6th common room	No one under T.V	Moderate	When not in use put no one or anything under the T.V
Camera dropping	Actors and    crew	All  Locations	The camera will be on a tri-pod.	HIGH	Camera will be in safe hand at all times.
Wires	Actors and crew	All Location	Putting gaffer tap of the wires to prevent tripping.	LOW	Put small signs up or hide wires away under the sofa.

people in  background	Filming	All Locations	put a ‘quiet’         sign up on the doors.	LOW
Tripping over  furniture	Actors and    crew	All Locations	everyone is     warned before filming      will start	LOW

When shooting the scenes we felt safe at all times that we didn't put ourselves or anyone else in danger. We pointed out dangers to everyone before starting to help prevent accidents, particularly trip hazards. Even the high risk was safe as we have the use of a tripod the whole time. We made sure that there was no broken equipment.

Legal and ethical issues P2(g)

http://fairuse.stanford.edu/overview/introduction/getting-permission/

BBFC - Guidelines 

Therefore every 4-5 years, the BBFC carries out a major public consultation exercise to find out what the public thinks about the age rating of films and videos before they are released and whether the BBFC’s classification standards meet public concerns.

The BBFC adjusts its standards and criteria in response to any changes in public attitudes.

These standards are laid out in the BBFC’s Classification Guidelines which can be downloaded below. The Guidelines detail what is acceptable at each age category, from U to R18. They also set out the laws and principles which impact on the BBFC’s work.

There are two key principles, laid out in the Guidelines, under which we operate:

to protect children and vulnerable adults from potentially harmful or otherwise unsuitable content

to empower consumers, particularly parents and those with responsibility for children, to make informed viewing decisions.

Ofcom - Guides 

Managing the costs of the communications

An increase in charges – or changes in the way you use your communications services – could make switching to a different deal more economical, though in some cases you may have to pay a charge for the rest of your current contract.

Landline, broadband and mobile

If a change in circumstances means you’re looking to cut back, there are ways you can save money without having to miss out on services. 

The following guides explain how you can get the most from your landline, broadband and mobile deals while being kind to your pocket.

Managing your costs – broadband

Types of home broadband 

There are three main types of home broadband – ADSL, fibre and cable although not all are available everywhere.

ADSL – broadband over your phone line with speeds varying widely up to 14 or 16 Mb/s (megabits per second). Almost all homes in the UK are able to get ADSL broadband. They’re typically cheaper than cable and fibre deals which offer faster speeds.

Cable – broadband via cable, often supplied alongside TV. Speeds are faster than ADSL with different packages available offering speeds of up to 120 Mb/s.

Fibre – broadband delivered via fibre optic cable. Speeds are faster than ADSL delivering up to 76 Mb/s.

The copyright law is originated in the United Kingdom for a concept of common law. The law gives the creators of literary, dramatic, musical, artistic works, sound recording, broadcasts, films and typographical arguments of published editions, rights to control the way in which their material is used. Copyright is a legal concept by most governments, that grants the creator of an original work exclusive rights to its use and discrimination, usually for a limited time, with the intention of enabling the creator of intellectual wealth.  

Relevant certification and scheduling P2(h)

The global music industry typically awards recordings with certification awards based on the total units sold, or shipped to the retailers. These awards and their requirements are defined by the various certifying bodies representing the music industry in various countries and territories worldwide.

The music industry consists of the companies and individuals that make money by creating and selling music. Among the many individuals and organisations that operate within the industry are the musicians who compose and perform the music the companies and professionals who create and sell recording music.

The current music industry emerged around the middle of the 20th Century, when records had supplanted sheet music as the largest player in the music business in the commercial world, people began speaking of the recording industry as a loose synonym of the music industry.  

I would show my music video to different streams so that it would have the ability to spread quickly.

Setting up appropriate equipment P3(a)

The picture above is of a Canon 7D which is the camera that we used throughout filming. The EOS 7D combines high performance, versatillity and cinematic-style HD movies. 18 MP resolution delivers superb quality and 8 fps continuous shooting keeps you ahead of the action.

Canon 18-55mm zoom f/3.5-5.6 mf/af (wide angle) I will use the wide lens to give me a wide field of my shows. This means it will give the viewer a big shot of the setting. This lens will also help with the close of shots to make the sense feel more tense and motional.

Rode VideoMic-R Shotgun - is a professional grade 1/2 condensor shotgun for use with consumer video cameras and personal audio recorders.

Tripod - Velbon DV6000 + carry bag - This will help when I want to get a shot were the camera is needed to move.